Digitization has impacted our lives in more ways than one, altering the way we communicate, consume, and even work. To survive in this cut-throat industry and remain relevant, a business must remain vigilant and be where its consumers are, and that is online.
With over 3.5 billion people using social media platforms today, it has become imperative for businesses to have a strong online presence. It’s not enough to just be present on social media; businesses need to create a strategy that will help them achieve their desired objectives and goals.
Creating a fool-proof social media strategy can be daunting, but William Schantz is here to help you out!
Making a Social Media Strategy – Tips by William Schantz
1) Figure out Your Objectives and Goals
The first step in creating any sort of strategy is to have a clear understanding of what you want to achieve. Do you want to increase brand awareness? Drive traffic to your website? Increase sales? Once you’ve identified your objectives, you can start planning out your social media strategy.
2) Know Your Target Audience
It’s important that you know who your target audience is so that you can create content that appeals to them. When you know who you’re talking to, it becomes easier to figure out what kind of language to use, what topics to write about, and which platforms they’re more likely to be active on.
3) Research Your Competitors
Keep an eye on what your competitors are doing so that you can stay ahead of the game. See what kind of content they’re putting out, which platforms they’re using, and what strategies seem to be working well for them. You can then use this information to improve upon your own social media strategy.
4) Create Engaging Content
Once you know who your target audience is and what kind of content they’re interested in, it’s time to start creating! Post relevant and engaging content that will not only capture your audience’s attention but also persuade them to take action.
5) Use Relevant Hashtags
According to William Schantz, hashtags are the easiest and most effective way to reach out to new audiences and get your content seen by more people. Use relevant hashtags that are popular within your industry so that you can get in front of potential customers who are looking for what you have to offer.
6) Post Consistently
In order to keep your audience engaged, it’s important that you post consistently and provide them with fresh content on a regular basis. If you go too long without posting, people will forget about you and move on to someone else who is more active.
7) Monitor Your Activity
Keep track of your social media activity so that you can see what’s working and what isn’t. Look at your analytics to see how many people are seeing your posts, how often they’re engaging with your content, and what kind of results you’re seeing. This information will be helpful in fine-tuning your social media strategy.
8) Always Be Prepared to Adapt
The world of social media is always changing, so it’s important that you’re prepared to adapt as necessary. Pay attention to trends so that you can stay ahead of the curve and make changes to your strategy as needed.
William Schantz understands that creating a social media strategy may seem like a lot of work, but it’s definitely worth it! By following these steps, you can set your business up for success and make the most out of your online presence.