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6 Skills a Social Media Manager Must Have – William Schantz

6 Skills a Social Media Manager Must Have - William Schantz

As a retiree, it is a smart idea to become a social media manager. But alongside that, you must also first have the right know-how about what skills a social media manager must have. You can only build your way up when you have the right skill set. That will allow you to understand what is required of you and will also enable you to do the best job at it.

Top Skills a Social Media Manager Should Have by William Schantz

Here are a few of the top skills that a social media manager should have, as identified by William Schantz.

1.     Copywriting Skills

You need to have the art of writing as a social media manager. You will be required to curate captivating text for different posts. The idea is to convey the message to the target audience in the best way, and that can only happen when you are a wizard of words. So try to work on your writing skills as much as you can. When you do that, you will be able to get an emotional response out of the customers too.

2.     Designing Skills

Visuals are always great when it comes to captivating the audience. It allows you to grab the audience’s attention in the best possible way and also allows you to engage them fully. As a social media manager, it is part of your job to be able to create stunning graphics. In the day and age that we live in.

3.     Technical Skills

Social media management is all about knowing how to leverage technology in a way that allows you to get the maximum reach. You need to have a sound understanding of how social media algorithms work so that you can work towards getting what you want. William Schantz says that in the day and age that we live in, it is important to have technical skills to work your way through things best.

4.     Communication Skills

As a social media manager, you are required to work towards virtually communicating with the target audience so that you can cater to any concerns they have and also work towards responding to any issues that they might be facing. Understand how important this is for you to connect with the target audience in the best way possible.

5.     Creativity

To be able to engage your target market, you need to come up with something creative. You need to think out of the box to have ideas that can help you have a massive impact. William Schantz says that it is most important for you to have skills that allow you to think in such a way. With so many different brands out there, you need to be one to work towards doing things that can have a massive impact on the audience.

6.     Customer Service Skills

You need to understand what concerns customers have, and then you need to work towards ensuring that any grievances they have are easily resolved.

Final Words by William Schantz

With these skills pointed out by William Schantz, you can get a better idea of what you need to work on to take this up as something that helps you earn.